Eat · Connect · Create
A Global Immersive Destination
Different worlds.Same place.
Food. Art. Music. People. Experiences. One destination that changes its mood from day to night.
FOOD · ART · MUSIC · PEOPLE · EXPERIENCES · DIFFERENT WORLDS, SAME PLACE · FOOD · ART · MUSIC · PEOPLE · EXPERIENCES · DIFFERENT WORLDS, SAME PLACE ·
A destination can be more than another place to visit.
The destination concept
BM WORLD brings a living universe to each location — from an existing commercial space or a former factory to a destination developed from the ground up. A social, cultural and commercial destination where every sector has its own identity, and everything belongs to the same story.
4,500 m²
Premium format
18
Revenue sectors
Day → Night
One evolving venue
NO TWO BM WORLD DESTINATIONS ARE ALIKE.BUT THEY ALL SHARE THE SAME MAGIC.
Every destination has its own identity, culture and personality.
BM WORLD adapts to each location, bringing together experiences, gastronomy, entertainment and the Factory Mood universe to create something truly unique.
From mountains to marinas, from cities to resorts.
Different destinations. The same magic.
BM WORLD — Where Emotions Create Worlds.
Walk through the destination
Enter BM WORLD.
A cinematic journey through food, immersive play, entertainment and nightlife in one evolving destination.
The BM Tree
The heart of every world.
A pearlescent white tree and 360° stage connect the entire destination. By day it welcomes. At night it becomes the center of the show.
Choose your world.
Not a food hall. Not an arcade. Not a shopping center. A collection of experiences built to work together.
The dark side of flavor
Shadow Burger
A slice, a brighter tomorrow
Pizza Core
Real emotions · Unreal worlds
Experience Lab
Play · Win · Collect · Repeat
BM Fun
Factory Mood
BM Market
Feel · Move · Enter
Motion Theater
A collective ride through the worlds of Factory Mood.
Podcast · Streaming · Video
BM Studios
Content connects worlds.
Desserts · Experiments · Wow
WOW Lab
Food becomes spectacle, color and emotion.
Live shows · Music · Talks
BM Theater
Stories create worlds
Premium Cinemas
Dining · Firepit · Live events
BM Rooftop
The destination continues above the city.
One place. Two personalities.
Day becomes night.
Families, coffee, retail and immersive play during the day. Music, bars, live performances and a transformed central floor after dark. The architecture stays. The mood changes.
Three scales. One universe.
A format for every destination.
1,200 m²
BM Compact
The essential BM experience for a focused urban or resort location.
2,500 m²
BM Select
A broader mix of food, retail, immersive play and entertainment.
4,500 m²
BM Premium
The complete destination, bringing the full BM WORLD ecosystem together.
A global & modular concept
One universe. Different destinations.
BM WORLD is designed to adapt to cities and destinations worldwide. Each project is developed according to its location, market, available space and business opportunity. Its modular structure allows the concept, scale and mix of experiences to be configured for each destination — from selected BM WORLD sectors to larger, fully immersive formats.
BM WORLD provides
Original IP · Concept · Brand Universe · Creative Direction · Experience Design · Retail Product Design · WOW Menu Development
Development partner provides
Location · Investment · Development · Construction · Local Operations
Together
We create a BM WORLD specifically adapted to the destination — while preserving the identity, storytelling and commercial ecosystem of the brand.
Cristian Giaca
Creator & Creative Director
Buenos Aires · Argentina